Principal photography began on 13 May 2013 in Hyderabad. The film's "talkie part" was completed on 24 December 2013, with the entire shoot completed on 22 February 2014. The film had a worldwide release on 11 April 2014 Upon release, the film received positive reviews from critics, eventually becoming the sixth highest grossing Telugu film of all time and became the highest grosser of 2014 as it collected around ₹102 crore (US$14 million) with a distributor's share of ₹59. 4 crore (US$8. 3 million). It won the Filmfare Awards for Best Actor, Best Actress and Best Playback Singer – Male.