Ratajkowski appeared on the cover of the March 2012 issue of the erotic magazine treats!, which led to her being asked to appear in two music videos – "Blurred Lines" and Maroon 5's "Love Somebody". She appeared in the 2014 and 2015 Sports Illustrated swimsuit issues. Ratajkowski made her professional runway modeling debut for Marc Jacobs at New York Fashion Week in 2015 and has since walked on the Paris Fashion Week runway for Miu Miu and Milan Fashion Week for Bottega Veneta, Dolce & Gabbana and Versace. She appeared in a Buick Super Bowl commercial during Super Bowl 50. She has become the spokesperson for brands such as DKNY, The Frye Company, Kerastase, Paco Rabanne and DL1961. She has collaborated with other designers on both a hand bag collection and a jewelry collection. In addition, she has designed her own line of swimwear, the Inamorata brand.